Campaign 2022
Connected, Empowered Communities

"What's at stake is the truth itself."

- Sandy Rowe

Independent Journalist, Pulitzer Prize Winner

Fact-based journalism
is essential

In these transformative times, factual, quality journalism is more important than ever. People need information that connects and empowers - stories that point us to the future. These times demand that we step up and take action.

That's why we're launching this campaign to go bigger and better. To succeed, we need your help.

  • Our Goals
  • For many, OPB is the region’s most important storyteller. But to better engage a changing public around the most important issues, we need to make important investments in our service.

    We’ll expand our original reporting by investing in talented people who can bring forward the most important stories. We'll make investments that will help us work more efficiently, and engage with new communities and audiences.

    New Investments:
    • Expand our education desk with new, in-depth coverage of how policies affect student outcomes.
    • Wider coverage of state and regional government, politics, and policy that illustrates the tangible impacts key decisions have on communities.
    • Expanding our daily radio program Think Out Loud from one hour to 90 minutes, enabling deeper conversations with a wider range of communities than ever before.
    • Expand our capacity to fully cover major stories as they emerge, 24/7.
    • Widen our team focused on data journalism, allowing us to combine traditional reporting techniques with data analysis to produce enterprise stories that will make an impact on our region.
    Brand New Subject Area Desks:
    • A new “Changing Northwest” desk will cover equity, race and identity, poverty and opportunity, and more—all through the perspectives of groups that have historically lacked voice.
    • A new, mobile rural-focused reporter will examine lingering, sometimes misunderstood issues affecting rural communities: the management of public land, the economy of small towns, the loss of the timber industry, the realities of farming, and the lack of healthcare and educational opportunities in many rural areas.
    • A new science and technology desk will highlight regional discovery and innovation—and how that work is likely to affect people’s lives in the coming years.
    • A new business desk will take a fresh look at our budding entrepreneurial culture, with a special focus on the social enterprises and innovations budding in Oregon.
    • A new desk to examine the impact of agriculture, food, and wine on our region and beyond.
    • A new digital video team will create information-dense, but accessible video for consumption online and through social media—for which there is increasingly strong demand from new audiences.
    Facilities and Technology:

    To enable all of this work, we’ll make key investments to modernize our production facilities and infrastructure. As the next generation reaches for the smartphone for news—rather than a television remote control—we aim to be their first choice.

    • A significant renovation of our Portland production facility will give us flexibility to produce new types of programming, support more efficient operations, and better welcome the public.
    • We’ll become a more nimble, responsive, digital-first organization, and ensure that our online platforms are as easy-to-use and reliable as our radio and TV services.
    • New production technologies will allow our producers and reporters to create more in-depth stories more efficiently—and make better use of OPB’s rich history of great programming.
  • Our Vision
  • The people we serve deserve factual, high-quality journalism and deep storytelling critical to informed, engaged, and connected communities.

    Through this campaign, we aim to create a more capable OPB which is a partner to people across the region—connecting everyone regardless of status, geography, or beliefs.

Obviously We Can't
Predict The Future.

But we’re already thinking about how to shape the conversations about what will come next year, next decade and even 20 years from now.

The truth isn't a

CHOICE

It's a

RESPONSIBILITY

Looking to the Future: Choose Your Story

  • 01

    Education

    Skip Video
    The future is unknown but together we can shape it...
    OPB Today
    OPB Tomorrow
  • 02

    Civic
    Participation

  • 03

    Science

    Skip Video
    The future is unknown but together we can shape it...
    OPB Today
    OPB Tomorrow
  • 04

    Urban / Rural

    Skip Video
    The future is unknown but together we can shape it...
    OPB Today
    OPB Tomorrow

Starting from a single radio studio in Corvallis, we’ve grown into an award-winning team of reporters and producers covering topics throughout the region. We deliver in-depth journalism and storytelling all day, every day on television, radio, through social media, and right to your phone. Help us write the next 100-year chapter.

Let's

support fact
based journalism

lead our
region to global
influence

create the
future together

Campaign 2022
Connected, Empowered Communities

CONTACT US NOW

Now is the time to invest in OPB’s future and the future of our region. Get in touch now to learn about how you can help.

Cheryl Ikemiya

Vice President and Chief
Development Officer

cikemiya@opb.org

503 293 4162

JORDAN ANDERSON

Director, Grants &
Strategic Initiatives

janderson@opb.org

503 445 1858

JULIE FEELY

Director of
Philanthropy

jfeely@opb.org

503 293 1935

JOIN WITH

Please join our influencers who support this important campaign.

Avel Gordly
Portland, OR
Former Oregon State Legislator
“Having served on OPB’s board of directors, I’ve had the opportunity to see up-close OPB’s commitment to serving the entire public, free of charge. This effort carries that commitment forward for the next generation.”
Sandy Rowe
Portland, OR
Chairman, Committee to Protect Journalists & Former Editor, The Oregonian
“We must have fact-based journalism in order for democracy to thrive, especially today.”
Tinker Hatfield
Portland, OR
VP of Design and Innovation Concepts for Nike, Inc. & Co-Founder of Brand Jordan
"In an age of cavalier and sometimes biased dissemination of information and news, OPB stands above the fray with integrity and high standards."
Jordan Schnitzer
Portland, OR
President, Harsch Investment Properties & Jordan Schnitzer Family Foundation
“Our family has been and will continue to be a major supporter of OPB. We need to stand together to support and treasure the arts, culture, history, and objective political reporting.”
Roberta Lavadour
Pendleton, OR
Artist / Executive Director, Pendleton Center for the Arts
“Living out in eastern Oregon, it's important to stay in touch with what's going on across the state. OPB is the media outlet I can rely on to keep me truly connected.”
Nkenge Harmon Johnson
Salem, OR
President and CEO, Urban League of Portland
“As we face increasing polarization, trusted information is needed more than ever. This is a critical time to expand OPB’s journalism and bring together people and communities across our region.”
Shahriar Ahmed
Portland, OR
Engineer, Intel Corp. & President, Bilal Mosque Association
“OPB is different from the rest. Its work hearkens to the journalism of Edward R. Murrow or Walter Cronkite. Murrow said: ‘To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.’ Support for OPB is support for the truth.”
OUR BOARD

OPB's board of directors fully supports this campaign.

Ron Saxton
CHAIR
Portland, OR
Betsy Cramer
VICE CHAIR
Portland, OR
Linda Hoffman
SECRETARY / TREASURER
Portland, OR
Romy Mortensen
Bend, OR
Amy Tykeson
Bend, OR
Paul Speer
Vancouver, WA
Jim Huston
Sherwood, OR
Gary Maffei
Portland, OR
Roger Cooke
Portland, OR
Bobbie Dore Foster
Portland, OR
Debra Derr
Gresham, OR
Jenn Lynch
Portland, OR
Rukaiyah Adams
Portland, OR
Susan Hammer
Portland, OR
Fred Ziari
Hermiston, OR
Dave Vernier
Portland, OR
William R. Swindells
Neskowin, OR
Jack McGowan
Sisters, OR
Elisa Dozono
Portland, OR
Mike Golub
Portland, OR
Colin Evans
Portland, OR

Still have questions? Visit our FAQ page.